Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R (FT Press Analytics)
By Thomas W. Miller.
Description
Today, successful firms compete and win based on analytics. Modeling Techniques in Predictive Analytics brings together all the concepts, techniques, and R code you need to excel in any role involving analytics. Thomas W. Miller’s unique balanced approach combines business context and quantitative tools, appealing to managers, analysts, programmers, and students alike. Miller addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and socia...
ISBN(s)
0133412938, 9780133412932
