The Design Entrepreneur: Turning Graphic Design into Goods That Sell
By Steven;Talarico, Lita Heller.
Description
This book will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative, fabrication and promotion issues necessary to bring unique products to the marketplace. It stems from the School of Visual Arts MFA “Designer as Author/Entrepreneur Program” (most notably, Deborah Adler's unique reinvention of prescription drug packages adopted by Target* and other successful alumni) as well as other well-known and up and coming designers who have created successful cottage and...
ISBN(s)
159253421X, 9781592534210
