Why CRM Doesn't Work
By Frederick Newell.
Description
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want? In Why CRM Doesn t Work, leading international marketing consultant Frederick Newell explains why it s time to change the game to CMR (Customer Management of Relationships). CMR allows you to empower customers so they ll tell you what kind of information they want, what ...
ISBN(s)
0749442417, 9780749442415
