Creative Direct Mail Design: The Guide and Showcase
By Unknown Author.
Description
Features secrets for staying on the cutting-edge of the industry as revealed by nine of the world's top direct mail designers known for creating direct mail that gets results. Great tips from copywriters and client service people whose talents contribute to the success of a direct mail campaign are also included. The nine projects highlighted feature successful direct mail campaigns including: --business-to-consumer --business-to-business --invitations/announcements --special event promotions --postcards --catalogs --nonprofit/association mailings --development/fund-raising mailings --...
ISBN(s)
1564964361, 9781564964366
